Bauhaus Archiv

As a team of designers, we created a concept cafe for the Bauhaus-Archiv / Museum für Gestaltung home to Berlin, Germany. We visited the site while studying abroad through the Creative Business Experience program, and it was wonderful to see our immersive experience come to life.

New Archiv, Opening in 2025

"The culminating point of the Bauhaus teaching is a demand for a new
and powerful working correlation of all the processes of creation"

~ Walter Gropius

Concept Statement

To capture the essence of creating by using deconstructed forms and inviting people into an immersive experience to revive the original purpose of the Bauhaus while finding out how the soul resonates and experiences the ineffable.

zeit·geist (def):

the German word for prevalent spirit or essence of a particular time or era

Marketing Strategy

The point of the Bauhaus was to bring together commonality in all art

forms, surrounded by the concept of form follows function — to transcend beyond the aesthetics to see the intrinsic nature of the essence of Bauhaus.

6 months to grand opening

Guerilla Marketing — ignite curiosity and interest through super installations / by scanning the QR code, the audience will be able to earn points for the grand opening of the café

2 months to grand opening

Print and Digital — promote the grand opening of the new Bauhaus Archiv through a print and digital campaign

Coffee Table Book

By combining interactive elements that scan to further inform, the auidence is able to grasp what it was like to be apart of the Bauhaus community

Collector's Cards

Each illustrated card depicts a person from each division within the Bauhaus, whether it's the founder himself, Walter Gropius, or Wassily Kandinsky and his contribution to color theory and painting