Qualusi Vineyards
Rebrand proposal for a company from my hometown, balancing the concept of a new logo and identity system while keeping the integrity of the brand’s roots.
Home to Acworth, GA
Established in 2017 by the Gilbert family, the winery is family owned and operated. Therefore, introducing a new tagline, “Where love resides” pays tribute to the family business.
Logotype Breakdown
The goal was to balance elegant and sophisticated typography to pair with the playful and illustrative environment within the tasting room.
Take Home Items
Qualusi is a welcoming, family and pet-friendly environment with outdoor seating among the vines and scattered across the lawn that you'll feel right at home, but you can always take back a bottle for your family too!
Social Media
The vineyard offers a variety of food trucks from local businesses on the weekends and often has live music from local artists, and one way to keep up with it all is through their social media presence.
Packaging
The business strives to honor the land with the name "Qualusi" meaning "grapes" in Cherokee Indian. The Cherokee are one of the indigenous peoples of Northern Georgia, and the packaging tastefully reflects their tribal patterns.
Brand Identity
Come by to enjoy a tasting of our selection of red, white and seasonal, sweet wines. Find one you like and enjoy a glass or two!
On the Shelf
They are working toward getting their bottles into stores, but are proudly serving their selection among the people within the community
